Never Made it

Teen Safety Belt Campaign

The Never Made It campaign encourages teens to wear their seat belts, since teen seat belt usage rates are significantly lower than other Missourians. Sponsored by the Missouri Coalition for Roadway Safety, the campaign features a stong emphasis in fall 2007.

The campaign uses realistic, chilling images coupled with a “never made it” message to convey the potential consequences of not buckling up and what teens will miss out on if they die in a traffic crash because of their failure to simply click their seat belt.

Television Spots

Never Made It 30 second spot	Never Made It to Homecoming 15 second spot
Never Made It to 17 15 second spot	Never Made It Home 15 second spot

 

Radio Spots

• Never Made It - 60 seconds
• Never Made It - 30 seconds
• Never Made It - 30 seconds
• Never Made It - 30 seconds
• Never Made It - 15 seconds
• Never Made It - 10 seconds

Enforcement Messages

• Never Made It to 17
• Never Made It Home
• Never Made It Home - Radio
• Never Made It To Homecoming

Online Messages

• Home From School 300x250
• Home From School 468x60
• Home From School 728x90
• Seventeen 120x600
• Seventeen 160x600
• Seventeen 300x250
• Seventeen 468x60
• Seventeen 728x90
• Yearbook 120x600
• Yearbook 120x90
• Yearbook 160x600
• Yearbook 468x60
• Yearbook 728x90

Posters - 16 x 20

• Never Made It to 17
• Never Made It Home From School
• Never Made It Into The Yearbook

Posters - 24 x 36

• Never Made It to 17
• Never Made It Home From School
• Never Made It Into The Yearbook

PDF Documents - Black and White

• Never Made It to 17
• Never Made It Home From School
• Never Made It Into The Yearbook

Image Files - Black and White

• Never Made It to 17
• Never Made It Home From School
• Never Made It Into The Yearbook